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Improvement on suggestion work organisation in Grand Hotel Brno
Svobodová, Silvie ; Zoder, Martin (referee) ; Mikulec, Luděk (advisor)
The diploma thesis deals with project, how to get better organization of work in Grandhotel Brno. There are specified basic terms bear on organization of work, managing of hotel bussines. This diploma thesis points to the absence in organization of work from a view of the employers of Grandhotel Brno, which eventuated from the questionaires and it contains the plan how to get the organization better.
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The Proposal of Improvement in Offer of Hotel Services
Jašová, Zuzana ; Král, Petr (referee) ; Mikulec, Luděk (advisor)
The diploma thesis was processed at the Hotel Pod Zámkem at Velké Meziříčí. It analyzes and evaluates its marketing communication and examines imperfections in this field. It contains proposals for improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to a growth of the hotel and the restaurant.
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Improvement on suggestion work organisation in Grand Hotel Brno
Svobodová, Silvie ; Zoder, Martin (referee) ; Mikulec, Luděk (advisor)
The diploma thesis deals with project, how to get better organization of work in Grandhotel Brno. There are specified basic terms bear on organization of work, managing of hotel bussines. This diploma thesis points to the absence in organization of work from a view of the employers of Grandhotel Brno, which eventuated from the questionaires and it contains the plan how to get the organization better.
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Evaluation of marketing communication for hotel Klášter Teplá
Veverková, Pavlína ; Huml, Jan (advisor) ; Lukáš, Lukáš (referee)
The main objective of the thesis is to evaluate the instruments of the marketing communication in the hotel and to develop the suggestions for its improvement.
The first part is devoted to the theoretical knowledges about the marketing and marketing services. It is based on the study of secondary data.
The second part is focused on the analysis of the current instruments in the marketing communication. The results of the analysis are the recommendations for its improvement and the efficiency that should lead to increase the occupancy and improve the whole economic situation of the hotel. There are the implements suggested to be used by the hotel management at the end of thesis.
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The Proposal of Improvement in Offer of Hotel Services
Jašová, Zuzana ; Král, Petr (referee) ; Mikulec, Luděk (advisor)
The diploma thesis was processed at the Hotel Pod Zámkem at Velké Meziříčí. It analyzes and evaluates its marketing communication and examines imperfections in this field. It contains proposals for improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to a growth of the hotel and the restaurant.
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The impact of social media and hotel review sites on the quality of services in selected hotel.
Mišková, Zuzana ; Jenčková, Jiřina (advisor) ; Vaško, Martin (referee)
The aim of the thesis is to determine influence of social media and hotel review sites on quality of services of Louren Hotel **** in Prague and their major role in the marketing activities of the hotel. The first part deals with these media in general, their benefits, potential risks and advice, how to use them in practice. The second part examines the use of these media in selected hotel. Research of perception of hotel review sites amoung costumers of Hotel Louren is also part of the work. The research was processed on the basis of a questionnaire survey. The aim of the investigation was to determine whether the hotel guests follow reviews and what meaning it has for them. This work shows a position of social media and review sites in the current hotel marketing and their possible impact on the improvement of services in the hotel.
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